AppsFlyer is the world’s leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions. AppsFlyer’s holistic approach allows advertisers to measure all media sources, including paid, organic, viral, and social sources, without compromising user experience or accuracy.
The core of AppsFlyer is the data – currently over 100 billion events a day – and like the company, the data is growing rapidly. Managing and providing analytics for this data is a huge service provides to clients.
Data Lake team consists of 5 engineers in Israel and Ukraine and builds reliable and robust storage for all events across AppsFlyer (25 PB). The responsibility zone is much broader than “Data Lake”, it includes management of schemas, ETL’s, interfaces to and from storage.